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Color, an app that tests the limits of the "social" and "private" with WP

No doubt the release of Color, an app for sharing pictures, has been the talk today. At first glance, it might be another application for sharing photos with friends, but this time the term - as always happens in social networks - is stretched and manipulated. With color you can take pictures and video and instead of being a traditional network in which you "subscribe" to the content of the person you're interested, are shared by geographical proximity.

the radio to share the files is 150 feet, is 45 meters. If you take some pictures at a party and other users of color within that distance, you can access your own pictures. Without asking permission, without telling them. Oh, and they can also view your own, in a continuous stream. Depending on the proximity and the amount of time spent with people using the app, will become part of your Red Elastic, which you can also see pictures and videos of those in your own network. If you start to lose touch with someone, your pictures begin to lose color, until it becomes black and white in the application.

far so interesting and innovative sounds, except that color will not make distinctions between the candid photos you took cenabas with friends or the highly private and not suitable for children that you sent your partner. Oh, yes, is the next step in voyeurism. Everything is visible, all the time. But, if a user complaint about inappropriate content will (it ie, in a public setting), the company reserves the right to remove the image from its network and / or disable the app on your device. But let's face it, who's going to accuse the girl you send photos, er, daring the groom?

In terms of application service resolve many doubts. For example, Color says that what you upload to your network is yours, but would you grant a license if you uninstall the app. Asked not to be used to document wrongdoing and, in doing so, they could alert the relevant authorities. They also note that the content you see on the network does not belong to another user. And, of course, has a section in which they wash their hands as Pilate and say, "but we offer this app 'as is' without guarantees." Color

use everything he can in the device that is installed, either Android or IOS to grow your network Elastic. If you do not have access to GPS, to determine who got close, will measuring the light conditions in the chamber and to the ambient noise from the microphone. If you want to share the gallery with someone else, can be made via Twitter, SMS and Facebook, although the "outsiders" have no way to change the album or take part, will be mere spectators.

And if that were not enough to attract attention, Bill Nguyen is who is in charge of Color, who sold it to Apple's music sharing service, Lala. Only for the launch, Nguyen got a whopping $ 41 million in funding from Sequoia Capital, Bain Capital Ventures and Silicon Valley Bank and that should give you a sense of confidence that investors will have to the company.

At this time, no versions have been announced for other systems outside of Apple and Google, but to succeed, it is very likely to see in the near future.

The question is how far they are willing to share what they have on your mobile?